Best Social Media Monitoring Apps for iPhone in 2024: Top Picks

Social media plays a central role in connecting, sharing, and even shaping trends, brands, and businesses. But with millions of posts, stories, tweets, and updates going live every second, keeping track of relevant conversations and brand mentions has become increasingly challenging. Enter social media monitoring apps—powerful tools designed to help you stay on top of what people are saying about you, your brand, and your industry.

In 2024, with social media evolving faster than ever, the right monitoring app can provide actionable insights, boost engagement, and ensure a stellar online presence. Whether you’re a brand manager, social media strategist, influencer, or business owner, selecting a top-tier monitoring app is essential for success. Here’s our expertly curated list of the best social media monitoring apps for iPhone users this year.

As one of the best social media app development services providers in the USA, we’ve made it our mission to identify the best tools to elevate your brand’s online presence.

1. Hootsuite: Comprehensive Social Media Management on the Go

Features:

Real-Time Monitoring: Track all your social channels, from Facebook to Instagram, Twitter, and LinkedIn.
Customizable Streams: Set up personalized streams to filter and monitor the mentions and topics that matter most.
In-Depth Analytics: Access performance reports that provide insight into your engagement, reach, and growth metrics.
Collaboration Tools: Ideal for teams, allowing seamless collaboration and task assignments.

Why It Stands Out:
Hootsuite is known for its user-friendly interface and comprehensive coverage. With support for multiple social platforms and in-depth reporting capabilities, it remains a favorite for businesses looking to streamline their social media activities. Its iOS app delivers nearly all the functionalities of the desktop version, making it a go-to for professionals on the move.

2. Brandwatch: Advanced Social Listening with AI Insights

Features:

AI-Driven Insights: Automatically identify and analyze patterns, sentiment, and emerging trends.
Competitor Analysis: Track and benchmark against competitors in real time.
Sentiment Analysis: See how your audience feels about your brand or industry topics.
Customizable Dashboards: Get data visualizations that offer a clearer picture of performance and trends.

Why It Stands Out:
Brandwatch uses advanced artificial intelligence to provide insightful analytics. Its sentiment analysis is particularly powerful, helping brands understand public opinion in real time. Although Brandwatch can be a bit pricier, it’s perfect for businesses seeking deeper insights to inform data-driven decisions.

3. Sprout Social: User-Friendly with Robust Engagement Tools

Features:

Unified Smart Inbox: Keep all social messages in one organized feed.
Engagement Tools: Powerful tools for responding to followers and managing your brand’s social reputation.
Detailed Reports: Easy-to-understand analytics to monitor audience growth, demographics, and interactions.
Social Publishing: Schedule, post, and manage content across platforms from a single interface.

Why It Stands Out:
Sprout Social is loved for its intuitive interface and excellent engagement features. Its mobile app offers streamlined workflows for busy professionals who need to monitor and respond to messages instantly. For small-to-medium businesses and agencies, Sprout Social combines ease of use with powerful analytics and collaboration features.

4. AgoraPulse: Budget-Friendly and Feature-Rich

Features:

Social Inbox: Simplifies engagement by organizing messages, comments, and reviews.
Performance Benchmarks: Measure your KPIs against industry standards.
Audience Insights: Gain a clear understanding of audience demographics and preferences.
Content Publishing: Plan and schedule posts to keep your audience engaged.

Why It Stands Out:
AgoraPulse provides a high level of functionality at a lower price point than many of its competitors, making it ideal for small businesses and startups. Its social inbox is particularly useful for customer support teams, as it consolidates messages from multiple platforms for easier management. The app is known for being easy to use and effective for monitoring and engagement.

5. Keyhole: Powerful Hashtag and Keyword Tracking

Features:

Hashtag Analytics: Track hashtag performance on Instagram, Twitter, and Facebook.
Real-Time Keyword Monitoring: Stay informed about brand mentions and industry topics.
Influencer Tracking: Identify and monitor relevant influencers.
Comprehensive Reporting: Use customizable reports to get a complete view of your brand’s online footprint.

Why It Stands Out:
Keyhole is particularly useful for campaigns that rely on hashtags and keyword performance. By tracking hashtags and keywords in real time, Keyhole offers valuable insights into brand sentiment, trends, and emerging conversations. It’s ideal for brands that need in-depth monitoring of specific topics or events.

6. Meltwater: Advanced Media Monitoring and Social Listening

Features:

Global Media Tracking: Beyond social media, Meltwater tracks news, blogs, and online publications worldwide.
Audience Insights: Understand your audience demographics, preferences, and interests.
Competitive Intelligence: Benchmark against industry competitors and stay ahead of trends.
PR and Social Media Integration: Perfect for brands that want to align PR strategies with social media goals.

Why It Stands Out:
Meltwater is renowned for its global reach and broad media tracking capabilities. For brands with a strong international presence or those interested in tracking traditional media alongside social, Meltwater offers one of the most powerful monitoring solutions available. The app’s flexibility and depth make it suitable for enterprise-level users and organizations with complex monitoring needs.

7. Mention: Real-Time Mentions and Brand Monitoring

Features:

Keyword and Mention Alerts: Get instant notifications for brand mentions, competitors, or industry keywords.
Sentiment Analysis: Monitor the sentiment of conversations surrounding your brand.
Collaboration Tools: Coordinate and assign tasks within your team.
Audience Insights: Drill down into demographics and engagement for more strategic content creation.

Why It Stands Out:
Mention focuses on simplicity without sacrificing powerful monitoring capabilities. Its keyword alerts are fast and accurate, making it ideal for brands that need real-time feedback on social campaigns. It’s user-friendly, affordable, and delivers actionable insights for both small and medium businesses.

8. Zoho Social: Integrates Seamlessly with Zoho’s Business Tools

Features:

Comprehensive Monitoring: Track brand mentions, reviews, and keywords across social media.
Multi-Platform Posting: Schedule and post content across social networks.
Engagement Reports: Provides insights on post-performance, audience engagement, and follower growth.
CRM Integration: Syncs with Zoho CRM for enhanced customer relationship management.

Why It Stands Out:
Zoho Social is an ideal choice for businesses that already use the Zoho suite of tools. It integrates seamlessly with Zoho CRM, making it easier to connect social media activities with customer management efforts. The app offers an easy-to-use interface and robust reporting tools, making it a versatile choice for growing businesses.

Choosing the Right App for Your Needs

When selecting the perfect social media monitoring app, consider your brand’s specific needs:

Budget: Some tools are feature-rich but come with a higher price tag. Determine which features are essential for your goals.
Platform Coverage: If your focus is Instagram or Twitter, a tool like Keyhole with strong hashtag tracking may be ideal. For all-around coverage, Hootsuite or Sprout Social may work best.
Team Collaboration: Apps like Sprout Social and Mention offer team-friendly features, making them ideal for collaborative social media management.

Final Thoughts

In 2024, having the right social media monitoring tool isn’t just about convenience—it’s a strategic asset for engaging audiences, tracking trends, and staying competitive. Each app in this list brings unique strengths to the table, and finding the one that fits your goals can make all the difference.

As the leading social media app development services provider in the USA, we understand the impact of having the right tools. We’re here to help you elevate your brand’s presence and meet your social media goals.