Bulk SMS Marketing Services Market Set to Experience a Massive 9.5% CAGR During 2025-2030

Bulk SMS Marketing Services Market Overview and Insights:

According to Markntel Advisors Report, Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30.

Bulk SMS Marketing Services Market research is an ongoing process. Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size & Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.

Industry Growth Driver:

High Mobile Penetration Globally Driving the Market – Excessive mobile penetration globally is a key driver of the Global Bulk SMS Marketing Services Market as it gives companies unparalleled reach and access to clients across all demographics. With 5.54 billion unique subscribers in 2023, it accounts for about 68% of the global population. SMS is one of the most accessible forms of communication in regions with little net connectivity allowing it to cater to a massive consumer base without any hassle. Companies from distinctive sectors rely on bulk SMS for promotional messages, transactional notifications, and consumer interaction. In rising markets, mobile phones have emerged as the primary digital means of communication, which makes SMS an imperative for brands to engage with customers. The range of mobile users worldwide is expected to be approx. 7.5 billion by 2025, resulting in the sustained growth of the global Bulk SMS marketing services industry driven by the global accessibility and effectiveness of mobile phones.

What is Included in Bulk SMS Marketing Services Market Segmentation?

The report has segmented the market into the following categories:

By Deployment Type

– On-Premise – Market Size & Forecast 2020-2030, USD Million

– SaaS – Market Size & Forecast 2020-2030, USD Million

By Enterprise Size

– SMEs- Market Size & Forecast 2020-2030, USD Million

– Large Enterprises- Market Size & Forecast 2020-2030, USD Million

By Component

– Software- Market Size & Forecast 2020-2030, USD Million

– Services- Market Size & Forecast 2020-2030, USD Million

By Message Type

– Text Only- Market Size & Forecast 2020-2030, USD Million

– Multimedia Messages (MMS)-Market Size & Forecast 2020-2030, USD Million

By SMS Type

– Transactional SMS-Market Size & Forecast 2020-2030, USD Million

– Promotional SMS-Market Size & Forecast 2020-2030, USD Million

– Alert SMS-Market Size & Forecast 2020-2030, USD Million

– Personalized SMS-Market Size & Forecast 2020-2030, USD Million

By Application

– Customer Engagement-Market Size & Forecast 2020-2030, USD Million

– Sales & Offers-Market Size & Forecast 2020-2030, USD Million

– Event Notifications-Market Size & Forecast 2020-2030, USD Million

– Others

By Terminal Type

– Mobile Based-Market Size & Forecast 2020-2030, USD Million

– Desktop Based-Market Size & Forecast 2020-2030, USD Million

By End User

– Retail & E-Commerce- Market Size & Forecast 2020-2030, USD Million

– Healthcare- Market Size & Forecast 2020-2030, USD Million

– Banking & Finance-Market Size & Forecast 2020-2030, USD Million

– Travel & Hospitality- Market Size & Forecast 2020-2030, USD Million

– Education-Market Size & Forecast 2020-2030, USD Million

The Retail & E-commerce Segment leads the Global Bulk SMS Marketing Services Market. It holds approximately 42.75% share of the total market value. In the context of reliance by retail and e-commerce businesses on communication with customers directly through SMS, it is a key tool for promotional campaigns, discount notifications, order updates, cart abandonment reminders, and loyalty programs. Bulk SMS helps retailers promote flash sales, new launches, and deals personally and directly to customers. E-commerce platforms are also using SMS services for order confirmations, updating on shipping, and receiving feedback from customers. Given the ease of usage and cost-effectiveness, SMS suits retail and e-commerce businesses well, enabling them to cater to a large customer base without the internet, thus giving it a strong place in the market.

– Others

By Region

– North America

– South America

– Europe

– The Middle East & Africa

– Asia-Pacific

Who are the Key Players Operating in the Bulk SMS Marketing Services Industry?

The top companies of the Bulk SMS Marketing Services market ruling the industry are:

TextMagic Ltd.
SendPulse
Exotel Techcom Pvt. Ltd.
Text Marketer
King Digital Pvt. Ltd.
IMImobile
Osumare
ClickSend
Dove Soft Pvt. Ltd.
Bitrix, Inc.
directSMS
Agilecrm.com
MessageBird
Celerity Systems (Pty) Ltd.

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