SEO and Marketing strategies to increase visits in Dubai

More clicks, more sales possibilities. Driving SEO traffic to a website is a challenge for any professional, entrepreneur or company. Whether you have an e-commerce or want to position your brand in a certain area, the website is the main channel to communicate, make yourself known and provide trust to clients or users.

If the website cannot have sessions or visits, it is of no use. There are many digital marketing strategies to increase traffic to a website. Some are free, while others require an investment that varies depending on the environment and objectives of each business or project.

Below are 5 strategies that help increase online presence and generate more web traffic:

Optimize the website for Google (SEO):

This is a free strategy, but it requires time and dedication. SEO (Search Engine Optimization) is a set of actions that allows a web page to appear well positioned in the search results of Google and other search engines. dubaiseo.company

Why is SEO so important?

Because it tells Google what the web page is about and if it is relevant to users. The better its positioning in search results. There are many factors that come into play for this: the popularity and age of the site, its web security (if it has an SSL certificate), the good use of keywords, loading time, user experience, among others. .

To have a website with good organic positioning, the main task is to learn the basics of SEO and apply them to the website. On the Internet, there are many articles and online workshops that help improve a website, position it on Google and get more visits.

Do paid advertising (SEM):

If you talk about SEO, you also have to talk about SEM. Search Engine Marketing is another strategy to position a website in search engines, but with a big difference: here the person paid for their website to appear in the first results. Google, of course, notices this: it adds the “Ad” tag and always places these websites at the top.

How does it work? An ad is created in Google Ads, following certain requirements. Then, its creator must pay for each click they get. Advertisements can also be created on social networks, using, for example, Facebook Ads.

In any case, not everything is money. It must be taken into account that advertising platforms require following good practices. Therefore, the recommendation is also to train before starting. As with SEO, there are many SEM workshops for beginners that make it easy to take the first steps.

Email Marketing Campaigns:

Email communications help a lot to increase traffic to a website. Nowadays, they are not only carried out by large companies. Professionals and entrepreneurs create email marketing campaigns to announce news, hold raffles, offer discounts, invite courses, among other communications.

Doing email marketing has two great benefits: it is not expensive and the results are highly positive. For example, has a free plan where 1000 shipments are automatically recharged per month. In addition, it offers paid packages that adapt to different brand needs.

“For an email campaign to be effective, it must have clear, direct communication and include CTAs or calls to action. They are the buttons where the website link is incorporated. The clearer the message is, the more possibilities of clicks there will be and the more traffic to the website will be achieved,” explains the team.

Take advantage of social networks:

In these times, it is impossible not to mention social networks. Having a professional or company profile is key to making a brand visible and disseminating its website. Which social network should you choose? That will depend on the audience, the type of client and the brand’s objectives.

Social networks can be used to share different types of content: commercial, informative, entertainment, educational, etc. Don’t forget to add the website URL and invite people to enter.

Referral Marketing:

Appearing on third-party websites or on various social media profiles is a great strategy to make a brand visible and get more traffic to a website. Influencers are on the rise and are “the references of the moment”, but alliances can also be made with the media, colleagues, related companies, suppliers and even renowned clients. https://nciphabr.co.in

The advice here is to make a joint action plan and, of course, ask the alliance to share the URL of your website.