Supply Chain Dynamics in the Wholesale rigid boxes Industry: Challenges and Opportunities

Rigid boxes are well-known due to their superior support as well as opulent look. The weight plus cost of the packaging makes it a premium one that is link to high-end brands. The packaging is sturdy and perfect for transporting delicate and expensive products that need protection during delivery, handling, and storage.

Apart from being strong the boxes are customizable so that brands can end up with unique looking packaging that is eye-catching and gets the attention of the target audience. The rigid boxes are popular due to the ability to order in bulk and get cost-effective high-quality packaging.

There are challenges and opportunities present when looking at supply chain dynamics in the wholesale rigid box industry. This has been discuss below:

Protecting product

A major challenge faced in the packaging industry is the ability to protect the product till it reaches the customer. The packaging needs to do this or else it will have fail even if it has been design attractively.

Rigid boxes have two main parts. This includes the main chipboard part that will be the structural area and the other part will be the box’s packaging. Here it is possible to print different details to make the box stand out. Rigid packaging is stiff therefore thick Kraft, paperboard, or cardboard may be used to make the box. The material chosen to make the box will need to be thicker than normal packaging boxes. This allows the box to have more weight and gives the packaging its strength.

Packaging manufacturers need to procure high-quality packaging materials to make these boxes. When customers buy this packaging in bulk it is important to give this type of packaging that is strong but at a reasonable cost. The challenge faced is that a shortage of materials is present due to many industries looking for these. Limited supply is available so prices are high.

Manufacturers have the opportunity to provide wholesale cardboard luxury rigid boxes at discount prices as the packaging will be order in bulk and so its transportation cost may even be reduce.

Sustainable packaging

Customers and even regulatory bodies are becoming more and more conscious about the waste that packaging is producing. It is possible to end up with rigid boxes that are eco-friendly if these get made using responsibly sourced materials. The box needs to be recycled carefully as well. Rigid packaging may be heavier when compared to other packaging because it employs more materials.

Packaging manufacturers can tackle this issue by looking for sustainable materials to make the custom luxury rigid boxes from such as cardboard or Kraft. The packaging will even need to be printe with sustainable inks so that it can be recycle properly.

Cost of production

The cost of making printed luxury rigid boxes is increasing because of brands demanding higher quality packaging, faster deliveries, as well as more customization choices. The problem is that if consumers do not want to pay more due to expensive packaging, competitors may provide the same quality product but at a lower cost.

This is why brands should look for packaging manufacturers that are able to provide high-quality rigid boxes at a wholesale cost so that not much is spent on the package part of the product. When packaging costs too much the price of the product will be higher therefore it is better to order in bulk as discounts are often present when doing this.

Designing packaging to attract target audience

It is important that the packaging communicates the important details about the product and stands out to the customer base. A brand will be able to include high-end printing and finishing touches so that the packaging gives the impression of expense. Customization features can be consider as well. For instance a brand can add a textured impact so that the box has a unique feel to it.

It is possible to even add brand details on the box so that the packaging helps with increasing brand awareness and letting people know that the brand exists and sells high-quality luxury products. A brand logo can be add and the embossing technique can be include on it so that it stands out.

The packaging can be customize in this way without costing the brand much when the company decides to order wholesale packaging from a packaging manufacturer that has discounts for this.

By looking at the challenge in supply chain dynamics when it comes to make rigid packaging, it can be see that there are opportunities to solve these issues as well. A brand need to look for a packaging manufacturer who is able to provide wholesale packaging options that are cost-effective yet still giving quality packaging linked with high-end products. The packaging needs to be make with good-quality materials and be design so that it looks unique and gives the image of expense. This can happen when the consumer base, product, and brand is keep in mind.