The world of luxury timepieces appears to be adorned with the privilege of artistry, rich culture, and exclusivity all at the same instant. Some iconic watch brands like Rolex, Patek Philippe, and Audemars Piguet are so often embraced as emblems of achievers, status and refinement. Nevertheless, in the entire course of last five years, the search for something called “master copy” or counterfeit watches took the center stage. These are replicas of the branded watches that have the appearance of the original but do not cost the same. The dilemma on the soundness of donning such watches that ‘copy the masters’ centers around issues of originality, falsehood and the perception of luxury among other factors. This paper addresses an important concern concerning ethical issues associated with ‘master copy’ watches, taking into account both the user’s standpoint and the perspective of the industry.
Master Copy Watches: The Scourge of the Watch Industry
The phrase “master copy” is used concerning fake or imitation watches that resemble genuine watches in terms of their design and appearance. The master copy watches are mostly manufactured in industries where they have machines that manufacture the logos, designs, and styles of certain watches. A “Master-Copy” or Li Xiang copy does not always have every feature like the real counterparts; rather, they are designed in a way such that it looks like an expensive, high-quality watch just to be sold at a significantly cheaper rate.
It is essential to know the difference between a watch made from a master template and an genuine imitation. The first can be so well crafted as to be unrecognizable to a low or untrained eye and hence, may be mistaken as original. They are usually available in private markets, websites, and unofficial distributors, and such watches cost anywhere between some hundreds up to a few thousands of dollars depending on how well they are made to the original.
Injustice of the Society in Wearing Master Copy Watches
1. Fraud – Integrity
Wearing a watch in the hope of making people believe that one is wealthy and can afford such brands, is unethical. Unfortunately, master copy watches are manufactured, their money value being in the hundreds of dollars, too. Such a type of watch should usually never have been put on the wrist of someone who desires to flaunt a fake well-known luxury brand. This can bring a struggle in self-respect, at least in founded social aspects or even in professional life where hierarchical centralization is at the helm.
People who are seen wearing a rolex copy watches for instance, may be thought of as the sort of people who can afford a genuine Rolex and somehow this may be considered as dishonest. Such deception can be detrimental to the individual’s credibility as well as trust, especially if the wearer has the intention of hiding the nature of the watch. It can be argued that this is no different from impersonation through other means such as putting on fake designer clothes and handbags which provide a false narrative about a person’s identity.
2. Aiding the Counterfeit Industry
An additional point of concern is the consideration of aiding the wider counterfeit market. The manufacturing and distribution of these master copy watches is often illegal as it constitutes an infringement on the intellectual property rights and trademarks of the jewelers. When people buy and wear these watches, they are endorsing or promoting a black market that is built on piracy, copyright infringement, and unethical labor.
Watch counterfeiting is a trade done in low-waged and very poorly monitored countries where the workers have little to no rights and are usually found to be in bad working conditions. Earnings from such activities usually extend to more serious audacious crimes that promote the underground economy. Hence, in purchasing the copycat products, the consumers are seen to be indirectly promoting injustice and the erosion of respect for intellectual property.
3. Erosion of Authenticity
Luxury watches are much more than simple time-telling instruments, diaries or calendars. They are the end product of years and centuries of work, tradition, and even modern inventions. Companies that produce watches of such brands as Rolex or Patek Philippe, put worth to research, design, and accurate engineering fabrication of their watches. In addition, they are not only manufactures who solely operate on monetary achievements but rather take a deep rooted pride in culture.
In contrast, owning a master copy watch exhibits an act of disrespect and disservice to the original designs. It sends out the signal that which depicts the sight of a luxury is far more important than all the sweat, ages or even breakthroughs that have gone into the making of it. Such a phenomenon only serves to lower the standard of appreciation in the true art of making watches and would therefore lead to a great loss of value from the prestige as well as appreciation of the craft of creating these watches.
4. Environmental Considerations
The production of counterfeit goods raises yet another ethical concern: the effects on the environment. Most of the time the counterfeit watches are produced with very cheap and low-quality means in the first place, which is a lot less environmentally friendly than actually luxury watches. The scale at which these replicas are produced means that huge volumes of waste and would be pollution and overexploitation of resources that would have been used more sensibly are generated.
Moreover, fake watches are rarely built to withstand the test of time like their authentic counterparts do. This may force consumers to replace their master copy watches often, which is creating more waste and enhancing a throw away culture that is detrimental to the environment as a whole.
Justifying Master Copy Watch Wears Perspectives
There are some protests regarding the wearing and the purchase of the master copy watches, but there are still some in defense of the said practice. There are customers who would want to buy luxury watches, but their prices are just too high, therefore wearing a master copy would be a good alternative as one would appreciate the look of luxury watches without spending too much money. To some it might seem a means of democratizing luxury as it allows consumers the luxury of high-end watches but at a fraction of the cost.
Furthermore, others may say the reason why there is an explosion of master copy watches can be traced to the unreasonable price tags that are placed on luxury watches by the manufacturers whose worth does not resonate with the time piece itself. This view indicates that the original luxury watches are priced high, primarily due to their brands rather than the actual craftsmanship of the watch.
Conclusion
The moral issues surrounding master copies of watches are determined by the self concepts of the individuals, attitudes to luxury in the particular cultures, and the wider societal cost of perpetuating the proliferation of counterfeit goods. Some individuals normalizing this behavior because it is so expensive to purchase luxury watches has ethical implications regarding honesty, intellectual property, and mass production’s environmental impact. Ultimately, they do so at their own peril, as wearing master copy watches is more than just a style, it can have very negative repercussions on the society and ecological environment.
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